The Insidious Infographic
Dashboard Spy Rant: Ok, I’m going to point out something here about the Emperor’s new clothes: the infographic may turn out to be the death of dashboards.
“What??” you may ask, “but Dashboard Spy, you LOVE infographics”.
Yes, I do. What’s not to like? Slick graphics, cool diagrams, pretty colors, bold text – all these elements make infographics fun to look at, easy to understand, – and above all, they make you feel smart and well informed.
Take a look at these gems:
But there’s something you need to realize. There’s been a disturbing trend among visualizations and infographics this past year. THEY HAVE BEEN DECLINING IN QUALITY.
I notice 2 distinct factors at play and they really alarm me.
1) Because of the popularity and adoption of infographics, they are being co-opted by the marketing world as promotional tools. Infographics are often passed around. They get linked to, tweeted about and “liked” on facebook. Every search engine optimization practitioner and marketer is commissioning infographics to be used as “linkbait”. The bottom line is that infographics are hot because of their marketing potential.
2) Everybody with a knocked off copy of photoshop and a halfway decent sense of design is now pumping them out. Strike that – even if you don’t have a decent design sense, you can produce infographics now because of the demand. Graphic artists with absolutely no understanding of information visualization best practices or any sense of whether the data is being represented accurately are out there slinging slick pie charts with gradients. This is eye candy in the extreme.
Now, let me back off being an alarmist for a minute. Yes, the information visualizations being produced at leaders such as the New York Times are as good as ever. And the visualizations being produced now with Flex technologies bring incredible interaction to business dashboards. I understand that the state of the art in business intelligence dashboards owes a lot to the information visualization crowd and their stunning infographics.
But, nevertheless, because the marketing crowd has caught on to the use of infographics as a promotional tool (and they have, believe me. I listened to a black hat seo discussion on the use of infographics as a buzz building technique and it scared me!), we have to be careful.
The graphic artist is being touted now as the key to information visualization. It’s hard for the public to tell a pretty graphic that is accurate from an information visualization point of view from a pretty graphic that is misleading.
And if you think that’s bad, here’s the insidious part. You know what it takes to put together a truly compelling dashboard application, right? You know, a properly designed one that accurately portrays actionable business intelligence in an easy to understand, at-a-glance manner. Not a trivial task right?
Well, how about taking a fraction of the budget, throw some data tables up and create a home page with an infographic on it. I can hire a second-rate graphics guy, tell him to make it shiny and feel like a New York Times infographic, but don’t worry about any real infoviz principles. Just make it look like the infographics that are so currently in vogue.
I’ll bet you that version of the app will impress the users a heck of a lot more.
Let’s be careful out there.
Let me know if you think I’m a nut.
The Dashboard Spy
PS. Here are some very good infographic examples. I’ll look for some bad ones.
PPS. Here’s an example of something that is just plain cool. Not very meaningful maybe, but totally awesome. Even if you know it’s just plain graphic eye candy, you can’t help but be impressed. This can happen to you on your dashboard projects. Er, I mean infographics projects.
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